CapabilityC6
Implementation Intention
We act on our intentions only when we have a clear plan of action.
Strategy card · Convert24 Pathways
The research
During the 2008 US presidential elections, researchers found that voting turnout increased by 4.2% when citizens made a voting plan. Asking these three questions made people more likely to vote: (1) when they would vote, (2) where they would be going to the voting place from, and (3) what they would be doing immediately prior to voting.
Nickerson et al. (2010). Do You Have a Voting Plan?
The road to hell is paved with good intentions.
Thought starters
Help people to articulate their intentions
Prompt people to think about when, where and how they will make this into an action
Ask people to write down their plan or share it with a friend
Try combining with (O4) Priming or (C3) Commitment devices.