Learn
Understand how we make decisions with practical models and case studies from behavioural science, design and psychology.
What you will learn
Learn, apply and qualify
Apply
Adopt 24 PATHWAYS for behaviour change and 5 STEPS to behavioural innovation to solve real challenges.
Qualify
Become a Certified Behavioural by Design Change-Maker and create meaningful behaviour change with teams in your organisation.
Course overview
Practical tools, grounded in evidence
Behavioural science and design tools are increasingly important for driving psychological innovation across leading organisations.
This masterclass brings together insights and case studies from cognitive psychology, behavioural economics and human-centred design, helping you embed evidence-based insights in your organisation.
You will leave with strategies for adopting behaviour change tools in communications, policy, products and services.
The course
What the masterclass covers
Module 1.Behavioural Science Foundation
Understand decision-making, mental shortcuts and biases using practical models, frameworks and case studies.
Module 2.Mindsets and Methods of Behavioural Design
Apply behavioural design within an ethical framework and surface what blocks and enables behaviour change.
Module 3.Behavioural by Design Toolkit
Use the 24 PATHWAYS book, strategy cards and 5 STEPS to behavioural innovation.
Your facilitator
Vishal George
Vishal George
Founder and Chief Behavioural Scientist
Vishal George is the Founder and Chief Behavioural Scientist at Behavioural by Design. His work in applied behavioural science spans over a decade, from leading behavioural strategy at Ogilvy NZ to training more than 1,000 leaders across Aotearoa New Zealand and beyond.
His wide portfolio of behaviour change work includes encouraging businesses to reduce their carbon footprint (EECA), increasing diversity in recruitment (NZ Police) and improving patient experience across New Zealand (Health Quality & Safety Commission). He has applied behavioural insights into the heart of strategy for the Department of Corrections, Auckland Council, Accident Compensation Corporation, Public Health England (UK), and Westminster Council (UK), Adobe (USA) and Starbucks (USA).
He writes about thinking wisely with AI, hosts the People Who Think in Systems podcast, and financial author of the book: Money Mindsets
Away from the mind, he is a pranayama (breathwork) practitioner who believes the quality of your breath can change the quality of your life.
Choose how to learn
Upcoming masterclass sessions
Wellington
19 November 2026
Full-day in-person workshop at Wellington Uni Professional, Pipitea. 9am to 4.30pm. NZD 995 excluding GST. Limited to 16 participants.
Online
Check availability
Two personal coaching sessions, delivered online and shaped around your own behaviour change challenge.
Auckland
Dates to be confirmed
Email us to pre-register your interest and we will let you know when bookings open, or to suggest where Behavioural by Design should facilitate a masterclass next.
Melbourne
Dates to be confirmed
Email us to pre-register your interest and we will let you know when bookings open, or to suggest where Behavioural by Design should facilitate a masterclass next.
Sydney
Dates to be confirmed
Email us to pre-register your interest and we will let you know when bookings open, or to suggest where Behavioural by Design should facilitate a masterclass next.