Build capability
Equip teams with tools to generate and test evidence-based ideas for your most pressing challenges
What a lab does
Three things a lab builds
Mindsets of experimentation
Embed curiosity, creativity and innovation into digestible modules to foster this mindset
Psychological Safety
Create a culture with leaders that empowers people to learn and play with behavioural science tools
Are you curious about starting a "lab"?
Let's explore how we can equip your team with behavioural science tools
Let's explore how we can equip your team with behavioural science tools
Behavioural science tools
Behavioural by Design Toolkit
24 PATHWAYS for behaviour change
5 STEPS to behavioural innovation
Roadmap to launch the "lab".
12-week training for teams (suggested 6 to 20 people online or in-person)
Module 1.Explore hidden influences
Surfacing the "hidden influences" on human behaviour
- Framework for avoiding unintended consequence
- Mapping to identify factors influencing behaviour change
Module 2.Identify opportunities
Discovering possible behaviour change opportunities
- Explore relevant behavioural insights from multiple sources
- Using the "EAST framework" to define opportunity space
Module 3.Co-create behavioural ideas
Generating more behaviourally-informed ideas
- Get familiar with the language of behavioural science
- Applying our "24 PATHWAYS" cards to generate new ideas
Module 4.Experiment design
Run an experiment to test your ideas
- Generate hypotheses for behaviour change
- Tracking metrics that matter with "experiment cards"
Module 5.Incremental innovation
Celebrating the small wins
- Scale your behavioural innovation for diverse needs
- Create shared understanding for ethics in applying behavioural science
Module 6.Pause and reflect
Building a culture for "lab" experiments
- Qualify as a Behavioural by Design Change-Maker in your organisation
- Reflect on what support systems will enable teams to continue learning and experimenting