π§ͺ Science-Based Stories
Engaging stories rooted in scientific research help us understand how early money experiences impact our financial behaviours today.

Inside the book
Engaging stories rooted in scientific research help us understand how early money experiences impact our financial behaviours today.
Synthesised from the latest knowledge in behavioural economics, evolutionary psychology, and neuroscience, grounded in the wisdom of yogic philosophy.
Rewire your early money relationship with transformative questions to improve your financial wellbeing.
For podcasts, interviews and speaking engagements please email: vishal@behaviouralbydesign.com
News & updates

Melina Palmer interviews the author on "Designing the Future of Savings: Behavioural Strategies for Success"

Podcast episode "Rewiring our Relationship with Money" on Ei Cafe with Azeem

Read about the first "mindset of curiosity" featured in the book

Join the author on the "Big Life Mindset" podcast by leadership coach Eddie Rakanui

Vishal's interview on the popular personal finance and behavioural science blog by Merle van den Akker, PhD titled: Money on the Mind

Read about visualisation, goal setting and the "Save the Change" case study from ASB Bank
BONUS CHAPTER
Read the cheatsheet highlighting the personality traits of the three types of "money archetypes" and they play.
This archetype is comfortable talking about money or asking for financial support when needed. They feels secure in their financial situation.
Financial security is a worry for this archetype. They rush into risky financial decisions and may be generous to the point of self-depletion.
Instead of clinging, they keep money talk at a distance and may exhibit envy. This archetype tends to avoid financial goals or helping people in need.